I had a great time today guiding my Style Client on her Shopping Experience! As a Librarian and Adjunct Professor, she wanted to polish her personal style.
Corporate Speech Solutions reported, “The social psychology department of Fairleigh Dickinson University conducted a study researching the affect of personal appearance on individuals’ starting salaries. In this study, a group of identical resumes were sent out to the human resources departments of over 500 companies. Each resume was accompanied by a photograph of the supposed applicant. One half of the companies received resumes with pictures of individuals sporting their typical, day-to-day appearances.
The other half received pictures of the same individuals after receiving appearance upgrades by outside professionals. Each of the companies was asked to determine a starting salary for the individuals represented by the pictures and resumes. The results indicated that personal appearances can most certainly affect your bottom line: the resumes accompanied by the more polished, professional appearances were quoted starting salaries 8 to 20% higher than the “before” pictures. Since the content of the resumes was identical in each condition, this indicates an important, if somewhat disconcerting point: appearances do matter, often in very concrete ways.”
This client, like others, has a large body frame and is also quite tall. Two of her biggest take ways were recognizing how to use body proportion to her advantage and how to extend her limited wardrobe with accessories. I’m excited to see how her next work evaluation goes and if she lands that promotion she’s seeking.
But does an entrepreneur need an image boost? You bet! YOU are the company so opinions of your business competence weighs heavily on your appearance.
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